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Established Princeton, NJ Dental Practice Engages WSI for Enhanced Web Presence

Jukka Jumisko - Wednesday, December 21, 2016

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WSI Digital Marketing has recently launched a new website for Princeton Center for Dental Aesthetics and Implants

In addition to the launch of a new, responsive website, the digital marketing work also includes the implementation of Hubspot marketing automation, local SEO, production of 10 videos, and on-page optimization.

Princeton Center for Dental Aesthetics and Implants is a well-established, comprehensive dental practice in the Princeton, NJ area with a holistic approach to providing high quality dental care.  The practice has been in operation since 1983, founded by Kirk Huckel, DMD. 

The practice is known for its expertise in restorative, cosmetic andholistic dentistry. 

The goals of the digital marketing effort are to boost the practice’s online presence with a modern, and visual presentation, generate new patient leads and lever the strength of Hubspot’s marketing automation platform to track, engage and convert leads from various promotions and campaigns.  The first campaign to launch will be a promotion for Invisalign® orthodontics. 

On-page optimization focuses on the main service platforms of the practice: Holistic Dentistry; Restorative Dentistry and Cosmetic Dentistry.  Selected keywords were mapped to the following pages:

https://www.princetondentist.com/services/dental-aesthetics/

https://www.princetondentist.com/services/dental-implants/

https://www.princetondentist.com/services/holistic-dentistry/

https://www.princetondentist.com/services/root-canal-therapy/

https://www.princetondentist.com/services/sedation-dentistry/

https://www.princetondentist.com/services/teeth-whitening/

Going forward, WSI will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, and Google+.  As this effort unfolds, Princeton Center for Dental Aesthetics and Implants will continue to build on their web presence and lead generation.

This post originally appeared at: https://drivenbywsi.com/blog/

Body Up Evolution Patient Lift Chooses WSI for Website & Marketing

Jukka Jumisko -

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Florida based Windridge Olen Exports has launched a new website and online marketing campaign with WSI Online Solutions for the Body Up Evolution Patient Lift. Windridge Olen is one of only a few U. S. distributors of this revolutionary patient lift. Body Up is designed to lift patients from the bed while their body maintains its natural sitting posture. It is a savior for patients and caregivers.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new sales.  WSI will help to position Body Up as the U.S. supplier that has both the best price and fastest delivery.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, Weebly and Tumblr. In just a few months the campaign has already shown great results driving up sales numbers dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including All Florida Restoration Pros, Ft. Lauderdale’s Top Marble Cleaning and Polishing Company and the #1 Recording Studio in New York City.

This blog post originally appeared here: http://www.wsi-onlinesolutions.com/body-up-evolution-patient-lift-chooses-wsi-for-website-marketing-a127

WSI Selected by Parks’ Plumbing & Sewer, Inc. for SEO Services

Jukka Jumisko - Thursday, December 15, 2016

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WSI Digital Marketing has recently launched new SEO efforts for Parks Plumbing & Sewer, Inc., a full service plumbing company located in the Chicago suburb of Skokie. Parks’ Plumbing is the Chicago area expert residential flood control systems provider, featured on Ask This Old House for their patented Double Guard Flood Control Valve and workmanship.

Parks’ Plumbing and Sewer, Inc. offers complete flood control systemsin Chicagoand in many of the northern, western, and northwestern suburbs. They are the innovators in the flood control systems space and are often imitated by their competition but they are never duplicated. Parks’ Plumbing has prided themselves on improving every part of their offerings to present the most complete solutions to residential flood control at the lowest possible cost to their customers. In recent years, they have also helped homeowners with yard drainage systems which correct those yard problem areas that collect water.

Parks’ Plumbing & Sewer, Inc. are flood control specialists that have been helping homeowners and business protect their property from the damages caused by flooding. Overland flooding and sewer backups are plaguing the Chicago area because of the building density and the increasingly torrential rainfall that has been occurring in the area. Chicago area neighborhoods and suburbs all have their own plumbing regulations and requirements which a typical plumbing company doesn’t keep up on. Parks’ is the expert when it comes to what each area requires.

Parks’ Plumbing & Sewer, Inc. has been pleased with the consulting work on their company web site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone have already generated more organic searches to the site than ever before.

Parks’ Plumbing and Sewer, Inc. decided to go with a full SEO program from WSI with both on-page and off-page SEO processes. The on-page optimization which is so important for SEO is now complete and the planning for the off-page optimization is complete. The off page optimization is now beginning. In addition to citation building, WSI will be expanding Parks’ online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google +, TumblrWordPress, Weebly and Blogger and together these efforts are expected to drive them up in the search rankings.

This post originally appeared here: http://www.onlinewsimarketing.com/wsi-selected-parks-plumbing-sewer-inc-seo-services/

The Beauty Of Digital Marketing

Jukka Jumisko -

The Beauty Of Digital Marketing

Halo Medical Spa in Chicago differentiates themselves from other medical spas by offering non-invasive anti-aging and body sculpting treatments administered by a doctor not a “technician”. 

Offering many services, Halo was finding it difficult to simultaneously built each service’s business. With no clear focus from a previous SEO agency, their efforts were not paying off.  They sought out WSI because of our expertise and proven methodologies.

Having recently rebuilt their website by another provider, anew site was not needed.  Halo needed more traffic and new patients.  Pure organic SEO was determined to be the solution.  WSI met with both the owner and the doctor to determine their business goals.A long term strategy involved concentrating on Botox™ treatmentswhile encompassing their other services in the future. 

We performed a site audit to better understand the technical SEO elements that were lacking. After identifying issues that were contributing to the site’s lackluster performance in SERP, we put together a plan to systematically fix those issues.

In addition to providing accurate content for their site that educates the visitor about the service they are interested in, we have also launched a link building campaign and content distribution plan. In doing so, page authority has increased effectively boosting their local SERP presence which has also lead to a 43% increase in organic traffic and inquires. Within 90 days of launching the off page optimization efforts, Halo has had consultations with new prospective patients as a result of WSI’s SEO strategy development and implementation

If you would like to learn more about the services Halo Medical Spa offers, please follow us on Blogger, Weebly, WordPress, or Tumblr.

This article was originally posted on http://www.wsieresults.com/

Digital Marketing Goes To The Dogs

Jukka Jumisko -

Digital Marketing Goes To The Dogs

DoGoneFun! Chicago is a full-service dog facility. Catering to working professionals, they offer dog daycare,  dog training, dog grooming, dog boarding, in-home pet sitting as well as dog walking. This vertical in the Chicago metro area is highly competitive and extremely localized, which presents a digital marketing challenge.

DoGoneFun’s competing with not only big chains, like PetSmart™,for many of their service offerings, they also compete with service providers just a few blocks away. This makes the local digital presence essential for their success.

They came to WSI with two specific goals for their online presence-

  • Higher visibility in SERP for their doggy daycare business
  • An online system for collecting information from new and existing clients for the purpose of scheduling without having to fill out paperwork at the front desk.

Upon examination of the site and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person looking for dog daycare.

A site redesign was also included in the strategy.  The current site was dated, on a “less than SEO friendly” platform and could not be adapted to a reservation system.

The site includes information their new clients want to know like:

With a successful strategy and conversion driven website, we hope to increase both their visibility in SERP as well as convert more visitors via the online reservation system.

If you’d like more information about DoGoneFun! Chicago, please follow our blogs on Blogger, Tumblr,WordPress or Weebly.

This blog was originally posted at http://www.wsieresults.com/digital-marketing-goes-dogs/

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