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Great Western Flooring -Carpet & SEO

Jukka Jumisko - Thursday, March 23, 2017

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Great Western Flooring started as a tile flooring store in Naperville, Il and quickly expanded to include many flooring options as they’ve grown over the years.

With an incredible web presence built for tile and hardwood flooring, Great Western Flooring is now ready to grow their carpet business in an extremely aggressive vertical as well as the competitive market in the big city of Chicago.

As with the previous strategies WSI has implemented, our first goal is to provide quality content that educated the consumer about the types of carpet available to them. 

After doing extensive buyer behavior research, we’ve implemented a group of pages to drive traffic to the site:

With a large data base of existing clients as well as having an excellent conversion rate from the site, GWF has discovered the need for a CRM. They will be executing the use of SharpSpring marketing automation CRM and phase into a full inbound strategy in the coming months.

Marketing automation has grown to epic proportions over the last 5 years.  Its value presents itself by taking the sales nurturing to an automated process. Basing content delivered on lead behavior and interests.

Once implemented, Great Western Flooring will be able to take semi-warm leads, nurture them with content that solves their issues, or educates them about the lead’s pain points, keep in contact with them with minimal effort and close the sale.

If you would like to learn more about what Great Western Flooring has to offer, we encourage you to follow them on Tumblr, Weebly, WordPress, or Blogspot.

Originally published at http://www.wsieresults.com/great-western-flooring-carpet-seo/

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WSI Experts help DCG Software Value Increase their Online Visibility via Search Engine Optimization

Jukka Jumisko - Wednesday, March 22, 2017

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DCG Software Value is a software consulting company that helps IT departments optimize their software development processes. DCG believes that IT processes should have a quantifiable impact on the bottom line of a business.  A lot of times IT departments waste valuable resources including time and money due to processes that are not structured well and no one is keeping track of metrics that are important in eliminating waste.

Using Function Point Analysis, Software Development Metrics, Agile metrics and Software Estimation, DCG helps its clients analyze and optimize the business value of their software. They also help companies manage their outsourced software development and their vendors for decreased risk and increased value.

WSI is helping DCG improve their organic rankings on Google and other search engines. For this purpose, we completed an extensive keyword research, identifying the areas of expertise for DCG and the high volume keywords that they should be found for. The process also included consulting with DCG on the kind of keywords that would not just bring them traffic, but also potential customers.

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Ten primary keywords were chosen along with their respective keyword clusters and pages on the DCG website were optimized for each keyword cluster.

Some of these pages are –

https://www.softwarevalue.com/software-value/software-measurement-and-metrics/

https://www.softwarevalue.com/function-point-analysis/

https://www.softwarevalue.com/software-value/software-development-metrics/

https://www.softwarevalue.com/software-estimation/agile-estimating-and-planning/

https://www.softwarevalue.com/software-estimation/agile-metrics/

Some technical and structural improvements were also made on the website with the help of DCG’s web development team that included making the website mobile responsive and secure.

Content being a major part of any inbound strategy, we are currently publishing content on behalf of DCG on a number of platforms, including WordPress, Weebly and Slideshare.

Following this effort, the rankings for the chosen keyword are already making good progress in a short time and we expect upward trend in the keyword rankings to continue followed by increase in organic website traffic.

We are looking forward to a long term partnership with DCG Software Value in helping them reach their corporate goals.

This post originally appeared at http://www.wsipromarketers.com/wsi-experts-help-dcg-software-value-search-engine-optimization/

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Weichert® Real Estate Affiliates, Inc. Engages WSI for National Franchise Marketing Program

Jukka Jumisko - Friday, March 17, 2017

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WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA.  The new website can be viewed at https://www.weichertfranchise.com

Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year. It marks the 13th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing partner who also had experience with the unique needs of both franchisees and franchisors.“In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond”, said Scavone.

WSI Marketing Program for National Real Estate Franchise Brand Development

The WSI team reviewed extensive marketing studies on the Weichert®brand and studied, in great detail, the challenges of independent brokers trying to grow. This dictated the website content strategy, visuals, and overall marketing plan, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. .  The Weichert program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising.The goal is to market the key differentiators of the Weichert Franchise System which include:

  1. A sophisticated, high technology online lead generation system for real estate agencies.
  2. Best in class systems for real estate agent marketing and real estate broker marketing.
  3. A proprietary real estate CRM system called WeichertPRO®
  4. Systems for real estate agent recruiting and retention.

Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery.  WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including TumblrWordPressBlogger, and Weebly in addition to several other proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other marketing agencies do.  For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/

Premiere HOA Association Management Software Company Chooses WSI to Expand Online Presence

Jukka Jumisko -

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Asyst Data Group is the world’s premiereHOA management software option for all-in one housing and community oversight. A plugin based system allows Asystsoftware to be tailored to a wide variety of needs and situations, including modules for property management accounting software, collections, payables, problem tracking, community elections, homeowner inquiries, and more. A property management app also allows community managers access to keep tabs on their properties from anywhere, at any time.

Since 1992, Asyst Data Group has provided the most advanced and complete property management software.  In 2016, Asyst Data Group hired WSI Digital Marketing to improve their visibility and prominence in online search to reach more community and CID managers.  After an extensive keyword research, 10 keywords were selected and the website was optimized.  A few of the keywords that the SEO work will be focused on are:

Association Management Software

Asyst Data Group

Online Property Management Software

Condo Management Software

HOA Accounting Software

Currently, WSI is currently expanding Asyst Data Group online presence through off-page optimization through extensive link building and ongoing blogging effort.  These high-quality blogs posts will be syndicated to Google+,Tumblr, WordPress, Weebly, Blogger and ISSUU and are expected to drive their search rankings improvements.

This post originally appeared here: www.wsidigitalmarketingexperts.com/asyst-data-group-chooses-WSI

Great Point Capital Enlists WSI’s Help With Lead Gen

Jukka Jumisko - Thursday, March 16, 2017

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Great Point Capital, LLC is a proprietary trading firm headquartered in Chicago, Il with an additional location in Austin, Tx.  While they provide office space to daytraders in both locations, they set a goal of recruiting more individuals for remote trading around the country.

Providing cutting edge trading software, traders can access tools to conduct quantitative trading from anywhere in the world. However, Great Point was having difficulty identifying a way to promote themselves to these types of traders through traditional means.  So they sought the help of WSI for both a site redesign and an SEO strategy that would help generate leads for this very specific buyer persona.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work developing a comprehensive website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

  • What they are at the core- A Prop Trading Firm
  • Who they were looking to reach- Proprietary Traders
  • Services they offered, that others firms did not- Stock Loans, Risk Management, Automated Stock trading

Being in the financial industry, Great Point Capital is governed by strict FCC compliance and FINRA regulations. The website and the content had to be precise and include certain elements to satisfy all the rules and regulations that come with this type of industry. We delivered a great mobile first site that has already started to help with lead generation.

If you would like to know more about day trading and Great Point Capital, follow one of our blogs on Tumblr, Weebly, Blogger, or WordPress.

This was originally posted at http://www.wsieresults.com/great-point-capital-enlists-wsis-help-lead-gen/

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