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Thoughtful Presence Retains WSI for SEO Services

Jukka Jumisko - Tuesday, March 14, 2017

Thoughtful PresenceWSI Digital Marketing announced today that Thoughtful Presence, an online retailer of unique gift baskets and other specialty gifts, has retained WSI for continued SEO Services. Thoughtful Presence, located in suburban Chicago, provides personalization for their gift products and is known for excellence in designing and creating custom gift baskets that are unique and beloved. The gift basket market is very competitive and Thoughtful Presence must work hard to get their products found by the people and companies searching for them, so they have chosen that WSI remain their partner in this effort.

Thoughtful Presence offers gifts for every special occasion or holiday as well as offering gift collections by recipient. Popular collections for consumers include baby shower gift baskets and sympathy gift baskets.Unique Chicago Cubs gift baskets have been moving as well with their first World Series win since 1908. They offer unique gift sets for teachers, babies, kids, men, women and even pets. Other collections include Chicago themed gifts, housewarming and hostess gifts,gourmet gift collections, holiday collections, travel gifts, spa gifts, seasonal gifts, BBQ gifts, gardening gifts, and of course, birthday, anniversary and graduation gifts. There are many more categories and sets which are categorized by occasion, holiday, recipient, season and theme.

Thoughtful Presence designs and delivers quality, unique, and custom gift baskets made with hand selected gifts from the best gift companies. Sometimes trendy, sometimes classic, always impressive. Whether for individual gift giving or corporate, they are known for their customization work which make the gifts truly unique and memorable. Each basket can be built to order, ensuring the most personalized gift giving.

Corporate gift baskets are a significant part of their business as company management teams seek out appropriate expressions of customer appreciation and employee recognition. Their gift collections can be completely built to a company’s specification, with company branded items included along with themed gift sets.Their baskets have been used as promotional items, as “thank you” items, and as convention and raffle items, as well as employee recognition, retirement and anniversary gifts. Employees and customers alike are very pleased with the thoughtful gifts that express the company’s appreciation in such a unique way.

Thoughtful Presence has been pleased with the consulting work on their Big Commerce site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new category creation and optimizations.Thoughtful Presence decided to continue with the full SEO program from WSI with their off-page SEO processes. WSI has been doing the off-page optimization for 6 months. Thoughtful Presence is pleased with the citation building efforts as well at the ongoing blogging effort. These high quality blog posts are syndicated to TumblrWordPress, Weebly, Google+, Issuu, Ucoz, and Blogger and together aredriving these new gift categories up in the search rankings. These improvements have been rewarded by sales that have consistently improved throughout the process and that is exactly why they have retained WSI in this effort.

This post originally appeared here: http://www.onlinewsimarketing.com/thoughtful-presence-retains-wsi-seo-services/

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Playground Equipment Company Engages WSI For SEO and Pay Per Click Marketing

Jukka Jumisko - Saturday, March 11, 2017

playground-equipment-supplier-massachusetts

 

Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO program and pay-per-click advertising campaigns to generate leads for the company.  Premier’s products include

The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Play and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.

The goal of the WSI engagement is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click advertising.

First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.

Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website.  Then, employing advanced on-page optimization techniques, new web copies were written for those pages,which were optimized for the selected keywords. 

With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages.It will include registering the website in local business directories, posting on its Google+,Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.

In addition, a Google Adwords campaign, managed using the intelligent Acquisio platform, will be implemented to generate traffic and hot leads.

WSI will monitor the SEO and Adwords campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic and paid traffic, organic rankings,organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising programs.

This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/

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WSI Expands SEO Services For Luxury Patio Furniture Store

Jukka Jumisko - Friday, February 24, 2017

Pacific Patio Furniture serves the greater Los Angeles area with a line of upscale patio furniture. The store’s tagline, “Luxury Patio Furniture — Los Angeles Style,” perfectly fits the company’s target audience.

Pacific Patio Furniture has two stores, one in Agoura Hills with inventory that appeals to homeowners with larger suburban backyards and patios. The company’s new Santa Monica store is stocked with contemporary designs and styles more suited to urban living, with furniture designed for decks found in trendy townhomes and condos.

Over the last year WSI has been running a variety of internet marketing campaigns for both stores, including paid-search ads, search-engine optimization (SEO) and display advertising on Facebook. The SEO campaigns have focused on driving traffic to both the Los Angeles showroom website page and the Agoura Hills showroom website page. Campaign results have been so successful — website traffic is up 40 percent year over year — that Pacific Patio requested WSI to expand SEO efforts to target high-volume search terms for more specific outdoor furniture products.

Consequently, WSI has begun optimizing PacPatio.com for a variety of products, including:

Outdoor Patio Chairs

Outdoor Patio Sets

Outdoor Patio Tables

Outdoor Wicker Chairs

Patio Cushions

Patio Umbrellas

WSI has created separate pages for each of these categories, filled with valuable information on each product line. Readers can find links to the leading manufacturers on each page, along with videos. In addition, each page includes a sampling of the types of outdoor furniture available in each category. Naturally, images of the most stylish outdoor patio sets, table and chairs are included, giving website visitors an idea of the incredible variety of outdoor furniture available in each showroom.

Along with category pages that are designed to rank high in search results, WSI is focusing on these outdoor furniture categories in paid-search advertising and Facebook advertising. In addition, Facebook posts are boosted with links to pages dedicated to sale items — a valuable social marketing complement to the SEO campaign.

Originally posted at http://www.wsiepro.com/wsi-expands-seo-services-luxury-patio-furniture-store/

Parenting Partners Inc. Chooses WSI for Search Engine Optimization Project

Jukka Jumisko - Monday, February 20, 2017

Parenting PartnersParenting Partners Inc, an Illinois Surrogacy Agency located in the Northern suburbs of Chicago, has chosen WSI Digital Marketing for an SEO project to enhance the company’s visibility and prominence on the internet. Parenting Partners Inc in Illinois, is a much smaller, more personalized, and more affordable surrogate mother agency offering individualized and personal services to intended parents and surrogate mothers. The firm can assist with the process of gestational surrogacy, which uses In Vitro Fertilization to create an embryo using the eggs from the prospective mother (or donor) and the sperm from the father (or donor) that is then implanted in a surrogate.

The agency, located in Gurnee, Illinois, has been in business since 1999, and finds itself in an increasingly competitive market with much larger surrogacy agencies who are driving up the costs of surrogacy for intended parents and offering less personalized assistance to those in need of those surrogate services.But all surrogate agencies are not alike. The director of Parenting Partners, Inc. is a parent through surrogacy and is also a surrogacy educator, writer, speaker, legislative activist and advocate. She is also very understanding of the needs of surrogate mothers and of the needs of the intended parents of a surrogate baby and works directly with all the parties. They have successfully helped guide and create many new families through surrogacy.

WSI, a global leader in digital marketing services, was engaged to assist Parenting Partners Inc to improve online visibility to better serve local communities in and around the Chicago area. WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online. As a global company assisting companies engaged in different industries, WSI brings experience and a knowledge base to more effectively serve clients in local markets.

The project will start with the optimization of their website, which will be optimized for their market with WSI’s on-page optimization process which includes SEO page level strategy and implementation, as well as project management and auditing the optimized pages. The on-page efforts alone should generate more organic searches to the site than ever before.

The next step in the local search optimization will be the off-page optimization. In addition to citation building, WSI will be expanding Parenting Partners Inc online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google+, TumblrWordPress, Weebly, ISSUU, and Blogger and together these efforts are expected to drive them up in the local search rankings.

This post originally appeared here: http://www.onlinewsimarketing.com/parenting-partners-inc-chooses-wsi-search-engine-optimization-project

Lincoln & Mazda of Olympia retains WSI as their Trusted Digital Advisor for SEO & PPC

Jukka Jumisko -

car dealership olympia

Lincoln & Mazda of Olympia is new and used car dealership serving the greater Olympia and Tacoma area. Conveniently located in the Olympia Auto Mall, this dealership has trusted their SEO and Paid Advertising campaigns to WSI since August of 2014.

For 2 years following their initial engagement, the website continued to improve in search ranking and the PPC campaigns evolved with the website content improvements to offer a maximum conversion rate at a significantly reduced cost per click over previous campaign years.

Due to some unexpected changes with their platform and hosting provider, Lincoln & Mazda of Olympia were required to move their extensive new and used car website and inventory to a new platform in July of 2016. The move was extremely disruptive to their online presence. They dropped significantly in ranking and their paid advertising campaigns suffered as a result.

WSI came to the rescue with a plan to correct the technical issues surrounding the move. Proper redirects were implemented, broken links corrected, and most of the blog articles were restored including the links to their offsite properties (Facebook, Twitter, Google+, WordPress, Blogger, and Tumblr).

In addition to adjusting the optimization on their prime website pages for the best keyword phrases:

new cars

used cars

car dealership

car repair

vehicle financing

WSI built and optimized some new pages to help searchers find the online Lincoln & Mazda new and used car inventory by vehicle type:

Our Vehicles

Sedans

Convertibles

Hatchbacks

Minivans

SUVs

Trucks

Cars Under $10K

New Car Specials

Used Car Specials­

The Lincoln Line Up

The Mazda Line Up

PPC campaigns were all adjusted to take advantage of the new pages and blogging will resume next month to promote these new keywords and pages going forward. New conversion goals have been added and the results are already amazing. January alone showed a 22% increase in Overall Traffic, a 32% increase in Organic Traffic, and 25% increase in Paid Traffic. Conversions were up 30%, 44%, and 26% respectively.

This post originally appeared: http://www.wsicybersmart.com/lincoln-mazda-olympia-retains-wsi-trusted-digital-advisor-seo-ppc/

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