WSI has recently completed the on-page search engine optimization for iTransact, a privately held payment-acceptance company based near Salt Lake City, Utah. They offer merchant accounts (and related services and equipment) in addition to a proprietary Internet payment gateway.
The first step in optimizing the site is to conduct deep key word research. Through a process known as “semantic mapping”, WSI was able to compile and cluster keywords with similar meaning into major and minor groups.
The master keywords were optimized on the following top level pages in the site:
Examples of additional high volume keywords were mapped to the following pages:
In total 16 pages of the website were optimized.
Off-page search engine optimization for iTransact will begin in June. This involves creating content with relevant links on various third-party websites to improve their page rank. This activity sends direct as well as indirect traffic to the site. Blogs at BlogSpot and WordPress, local directory listings and syndicating press releases will be the major focus of this campaign.
In addition, WSI has been engaged to do conversion optimization on the iTransact website. Conversion optimization is the process of increasing website leads and sales by increasing the percentage of visitors that take action before they leave the site. We are in the process of gathering website conversion data, isolating various aspects of the site design, and optimizing it for increased conversion. The new design elements are then tested versus the old ones and once a winner has emerged we incorporate that change and move on to the next idea. This process maximizes the value of the new SEO traffic as well as the existing traffic to the site.