WSI has recently completed the on-page search engine optimization for Conco, one of the nation’s largest commercial concrete contractors. With major operations in the Los Angeles, the Bay Area, Seattle and Denver, Conco delivers full range concrete services on large scale commercial projects throughout the western half of the country.
In all, WSI optimized 45 pages of the website to rank for general terms like commercial concrete contractor, rebar, concrete pumping, shotcrete, and concrete design, as well as geo-modified terms to reflect the markets they serve.
Off-page optimization for Conco will begin in December. This involves creating relevant content and sharing it both socially, and on various third-party websites to improve their page rank. This activity sends direct as well as indirect traffic to the site. Blogs at BlogSpot, WordPress, and Tumblr, as well as local directory listings, and customer reviews will be the major focus of this campaign.
At the start of the optimization, Conco only ranked for one relevant term in Google. After the on-page was complete this figure increased to over 40 keywords, and we expect significant growth from there.