WSI creates responsive website for Bearing Tree Land Surveying
Bearing Tree Land Surveying & Aerial Mapping selected WSI to update their brand image and redesign their website using the latest in technology.
Bearing Tree is an Oklahoma City based company providing quality land surveying services as well as cutting edge 3d scanning and aerial mapping to businesses locally and across the country. Bearing Tree serves a number of industries and is often called to survey some of the most remote areas. With a fleet of aircraft armed with the latest LIDAR 3d Scanning equipment, Bearing Tree is able to provide fast turnaround regardless of the project location.
Recognizing the importance of technology in their business Bearing Tree wanted to update their website to better serve their clients and industry partners. WSI performed a comprehensive digital audit and competitive analysis, providing Bearing Tree with a complete view of their digital footprint as well as a roadmap for reaching their target audiences.
Because Bearing Tree has expanded their capabilities, WSI provided consulting services and solutions on rebranding including a new corporate logo. Elements of the new brand were reflected across the new website. Other critical elements included creating a responsive or mobile-friendly website. With the proliferation of mobile devices, it was important to have a solution that allowed their clients to easily communicate with Bearing Tree from any device.
The on-page optimization including developing a layout and content for 10 new website pages to reflect the target audience and specific keywords. Within 2 weeks of being launched, the newly created pages were ranking in the Top 20 results for relevant Google searches, providing immediate visibility to new candidates.
The off-page optimization solutions include the use of Google + and other social media directing links to key onsite pages. In addition, WSI helped develop citations from authoritative sites in combination with verfiied third party reviews generate the right balance of quality links.
Analysis revealed a large percentage of the website visitors were frequent users of smartphones and to deliver an optimal user experience, WSI developed a mobile-friendly website.
The combination of the mobile website and SEO strategy have resulted in a significant increase in new website visits as well as increased levels of engagement from visitors.
WSI is the world leader in Internet marketing, web development and web design. Our global network of Digital Marketing Consultants in over 80 countries is the largest in the industry. A WSI competitive analysis starts with determining how to profitably generate more leads and customers for your business. Contact WSI today to learn how you can improve your online marketing ROI.