WSI Expert Internet Marketing has recently completed the on-page search engine optimization for Eagle Mountain Products Co., the authorized online retailer for Woodford and Watco Manufacturing Companies. Together they represent the leading manufacturers of outdoor water faucets and bathtub drain assembly products with innovative and fresh designs for both residential and commercial use.
The first step in optimizing the site based on existing search volume was to conduct thorough key word research. Through a process known as “semantic mapping”, WSI was able to compile and cluster keywords with similar meaning into major and minor groups.
Because there were so many high volume keywords in this category, and many of them were searches looking for product information and advice on DYI projects, it was decided that many of the keywords would be used for consumer information on repair and replacement of Eagle Mountain’s product line.
See examples of these pages below:
|How to Remove Bathtub Drain||Outdoor Faucet Repair|
|How to Remove Tub Drain||Outside Faucet Repair|
|How to Fix Bathtub Drain|
|Bathtub Drain Diagram|
|Bathtub Drain Repair|
|Bathtub Drain Removal|
|How to Replace Tub Drain|
|Bathtub Drain Replacement|
|Tub Drain Removal|
Next, we looked at the branded terms. See examples below of the pages optimized for brand terms:
Lastly, we focused on the numerous words which are used for their products:
The expanded site went live in March 2013, and the engines are rapidly indexing all of the new content. Preliminary analysis indicates that organic search volume is up as is conversion. During the next six months, off page optimization including blogs for Woodford Faucets and Watco Drains at Word Press and Woodford Outdoor Faucets and Watco Bath Tub Drains at Blogspot as well as organic link building should accelerate these trends.