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Richmond Engineering Works Calls on WSI to Help Increase Its Online Visibility

Jukka Jumisko - Thursday, September 21, 2017

Richmond Engineering Works has been providing industries across the nation and worldwide access to economical bulk material handling engineering services for many years. Despite the firm’s ability to design and construct some pretty amazing equipment, however, maintaining its online presence remained a struggle. Knowing expert help leads to successful results, they turned to the digital marketing professionals at WSI to give their online presence a push.

Since 1996, Richmond Engineering has been providing its clients powerful, innovative, and easy-to-use solutions for their control system needs, helping them operate more effectively and efficiently with customized bulk material handling engineering solutions designed to meet industry and site-specific challenges that can pull-down productivity. Integrating industrial control and factory automation, the exceptional practical and scientific knowledge of their engineering staff has produced winning efficiency improvements, from barge unloader processes to coal ship inspection and maintenance services.

Richmond Engineering offers experience in an array of arenas, providing quick turnaround and high-quality results designing customized, competitively priced, efficiency-boosting solutions for:

To give Richmond Engineering the boost it needed to makes its online marketing presence match its high-tech design offerings, the digital marketing experts at WSI engaged the firm in a custom-designed, SEO campaign built to boost rankings and visibility via essential keywords. To enhance success, the Richmond Engineering website was also given a mobile-device friendly facelift, making it user-friendly and accessible to a wider variety of clientele.

With the help of WSI, Richmond Engineering is also further engaging its customer base with regular, informative blog posts through their website as well as offsite accounts through WordPress, Tumblr, Blogger, and Weebly, allowing for syndication and sharing among industry professionals.

About WSI – We Simplify the Internet:

WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

The blog was originally posted on https://www.wsiebranding.com/richmond-engineering-works-calls-wsi-help-increase-online-visibility/.

Mt. Pleasant Blacktopping chooses WSI for a New Digital Presence: Website, SEO and Paid Search

Jukka Jumisko - Wednesday, September 20, 2017

Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years.While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio.  This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com.  The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects.  Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption.  They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts.  As an added value, decorative asphalt is impressive in performance and aesthetic appeal.Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects. 

WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns.  The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise. 

The SEO implementation is focusing on their core competencies:

Asphalt paving company

Commercial asphalt and paving

Residential asphalt and blacktop paving

Hot mix asphalt

Stamped asphalt

Paid Search (PPC) has focused on three campaigns: 

Commercial Solutions for Site Development, Paving, and Resurfacing

Residential Paving, Decorative Asphalt and Resurfacing

Premium Hot Mix Asphalt

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix.  Who knew blacktop could be so hot and exciting?

This marketing strategy includes Directory Listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth.  In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75. 

To learn more contact BraveWeb, LLC aWSI firm today.

This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/09/19/mt-pleasant-blacktopping-chooses-wsi-new-digital-presence-website-seo-paid-search/

Laundry and Dry Cleaning Service Continues SEO Program with WSI for the 8th Year

Jukka Jumisko - Tuesday, September 19, 2017

Sarni Cleaners of Greater Boston is a third generation family-owned and family-operated laundry and dry cleaning service with a commitment to quality and customer service. James Sarni, Sr., grandfather of current CEO, Ken Sarni, pioneered laundry pickup and delivery service to Boston’s affluent society with his horse and buggy in 1929.

Today, Sarni Cleaners operates four stores in Downtown Boston, North End, South End and Lynnfield. Services include laundry (wash, dry and fold), dry cleaning, shirt laundry, alterations, wedding gown preservation as well as home/office cleaning, clothing restoration, home and office cleaning and janitorial services. The company has a fleet of five pickup and delivery trucks servicing Boston and Cambridge.

In 2010, Sarni Cleaners engaged WSI for website development,local SEO and email marketing services to compete with a local venture-backed startup in laundry pickup and delivery services as well as other established dry cleaners moving from the suburbs into the city. The SEO program focuses on the following keywords

Throughout the years, despite the disruption and competition from various app-based laundry pickup services including ventured-backed Washio, WSI’s local SEO program has enabled Sarni Cleaners to consistently rank on the first page of Google search results and in map results, resulting in thousands of new customers online and in store for the company.The online pickup and delivery order form has automated the company’s workflow for laundry and dry cleaning pickup service since 2010.

As business grows, Sarni Cleaners has also started new services in home/office cleaning and clothing restoration. WSI has helped the company build their web presence in these services as well.

WSI’s local SEO program includes sharing content on WordPress, Tumblr, Blogger, andWeebly, as well as frequent posts on Facebook, Twitter, Google+ (Boston Financial District, North End Boston, South End Boston)  and Pinterest.

WSI’s digital marketing solution also includes email marketing to the company’s customer list. Monthly promotions has helped to retain customers over the years.

In 2014, WSI built a new responsive website for Sarni Cleaners to ensure an excellent user experience. We anticipate continued success in helping Sarni Cleaners grow their business using our digital marketing solution.

About The WSI Touch

WSI is a global digital marketing company with over 1000 consultants in over 80 countries, offering a full range of digital marketing services including website design, search engine optimization, pay-per-click advertising, email marketing, social media marketing, e-commerce and much more. The WSI Touch is the local WSI office in Natick, Massachusetts.

This blog post was originally published at http://www.thewsitouch.com/laundry-dry-cleaning-service-continues-seo-program-wsi-8th-year/

Local Business Engages WSI SEO Campaign

Jukka Jumisko - Monday, September 18, 2017

Root Canals Trinidad Hired WSI for SEO

Local business, Root Canals Trinidad, recently hired WSI to build a website and engage in on-page and off-page SEO campaign (a total SEO campaign strategy).

Our SEO program is designed to attract members of the public who have aching teeth and wish mainly to save rather than extract their teeth. Many incidents of trauma and abscess in teeth or gum go undetected or misdiagnosed. Root Canals Trinidad wishes to educate the public of Trinidad and Tobago on better oral hygiene and preservation of natural teeth.

The SEO implementation covers 5 major keywords for his services. These 5 keywords focus on what men or women are searching for if they are in need of improving their smile, concerned about trauma to their child’s jaw, or other dental concerns because of prolonged gum or teeth sensitivity. The following pages are included in this stage of SEO implementation








WSI will begin a comprehensive tracking program to keep tabs on results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the new 5 SEO pages as well as leads from organic visitors. Lead tracking includes form submissions, and onsite google analytics.

The next stage includes effort on creation and syndication of various types of off page content. This includes blogs on directory listings, and social media posts; all designed to build links and social signals around the 5 keywords. The blogs will be syndicated to:




As this activity unfolds Roots Canals Trinidad is expected to see their brand at the top of the search page for these keywords.

This post is originally shared on: www.WSIwwwExperts.com/blog/local-business-engages-WSI/



Toronto Home Alarm and Security Company Gets “Smart” about SEO!

Jukka Jumisko - Friday, September 15, 2017

Smart4U.ca in Toronto hired WSI eStrategies to improve their search engine results for the Toronto and surrounding GTA and to prepare for their upcoming expansion in the Ottawa region. When a simple Google search for “alarm companies in Toronto” netted us more than 11 million results, we knew we had our work cut out for us. After learning exactly what our client expected from us, we set to work creating an action plan that would produce results.

New Content Based on Keyword Research and Local SEO Emphasis

The overhaul to generate more qualified leads for Smart4U.ca began with refreshing their content and using the keywords we determined were most-used in their field. In order to improve search engine rankings when people were searching for Toronto and area alarm monitoring companies, we also placed emphasis on local SEO. Improving their SEO was of significant importance because gaining high placement now would also help garner their Ottawa site top spots when it is launched.

Our focused keywords are:

Alarm Companies Toronto

Security system Toronto

Commercial alarm systems

Commercial alarm company

Home security systems Toronto

Home alarm systems Toronto

Smart home monitoring Toronto

Home automation Toronto

Alarm monitoring Toronto

Home monitoring Toronto                

Security camera installation Toronto

Throughout the new website, internal linking was used not only to help potential customers find what they were looking for faster, but also to keep them on the site longer. When search engines are indexing, the number of pages viewed and the length of time each visitor spends on the site are taken into account. Using keywords and linking to appropriate pages within our client’s site also proves relevancy to the search engine crawlers; returning better results. Finally, the new site was submitted to a host of directories and we created local citation submissions such as:

Advanced Pay-Per-Click Campaign

Many people still don’t realize how cost effective a well researched pay-per-click campaign can be. When the WSI eStrategies team was planning the SEO services, we also designed a targeted PPC marketing campaign for our client. We did all the research required to know what types of ads would work best, when the best time was to display them and most important of all, to whom they should be placed in front of for maximum effect. These campaigns are running in Toronto GTA, Hamilton, Kitchener and Ottawa

The Final Product

While it takes time for search engines to index sites and to show rank improvements, after just a short period, Smart4U is already climbing the ranks and is enjoying more enquiries for their Smart Home alarms and monitoring services in Toronto and the GTA!

This post originally appeared here at https://wsiestrategies.com/toronto-home-alarm-security-company-gets-smart-seo/

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