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Chicago Law Firm Hires WSI for SEO Digital Marketing

Jukka Jumisko - Tuesday, October 17, 2017

McKenna Storer, top-rated insurance defense and corporate law firm located in Chicago, hired WSI for implementation of a search engine optimization (SEO) and digital marketing program. WSI’s personalized and holistic approach to online marketing and law firm SEO was an important factor in the hiring decision. 

For more than 60 years, the attorneys at McKenna Storer have been delivering outstanding legal representation to their clients in a broad range of practice areas that include insurance defense, complex and toxic torts, construction litigation, professional and medical malpractice defense, banking and commercial finance, bankruptcy, trusts, and probate. Fortune 500 companies and large corporations, as well as small businesses and individuals, have come to rely on McKenna Storer attorneys to help resolve difficult disputes, handle complex litigation, seal critical deals and provide sound legal advice.

Because McKenna Storer is located in one of the most competitive legal markets in the United States, WSI crafted a digital marketing program using a lean approach.  With a primary focus on long-term results, some of the services in this legal marketing plan included a new professional design for the firm website (implemented by the firm’s web developer), persona research and development, content marketing, social media optimization, and SEO plan.

Implementing Law Firm SEO

TheSEO program created for McKenna Storer focuses on increasing visibility for the firm’s web pages that focus on some of the key areas of law practiced by their attorneys. The keyword topics for those practice areas include:

Content Marketing for Lawyers

Because the content marketing plan is important to increasing online visibility for lawyers and a law firm, McKenna Storer wasted no time before implementing a blogging schedule for designated attorneys. To kick off the process, WSI held a blogging workshop to provide guidance on reaching prospective clients, target audiences and blogging best practices.  

To complement the content marketing and SEO efforts, WSI completed some social media optimization with the existing Facebook page and built profiles on LinkedIn, twitter, and Google+. Helpful content relevant to latest developments in the firm’s various practice areas will also be shared on WordPress,Tumblr, Blogger, and Weebly.

WSI is the largest organization of digital marketing consultants in the world, with offices in more than 80 countries. Offering a full range of digital marketing services including website design and development, search engine optimization, search engine marketing (paid search advertising), email marketing, social media marketing, marketing automation and much more. WSI eMarketer is the local WSI office in the Aiken, SC – Augusta, GA metro area. 

For more information on WSI’s capabilities and strategies around SEO, Search Engine Marketing, Paid Search (Google AdWords, Facebook ads, etc), Marketing Automation, and online marketing opportunities in general, please email us for a free analysis and consultation.

This post was first published at: http://www.wsiemarketer.com/blog/mckenna-hires-wsi-law-firm-seo/

Eye-bot Aerial Solutions Sees SEO from a New Perspective

Jukka Jumisko - Monday, October 16, 2017

Since the FAA has allowed for the widespread commercial use of drones, Eye-bot Aerial Solutions has been providing the Tristate area industries the opportunity to gain a competitive advantage through enhanced data collection via the latest in cutting-edge drone photography and 3D modeling services.

The aerial photography business has been providing fully insured, FAA-certified aerial assistance to a number of industries, to include:

With custom-designed solutions, the services of Eye-bot are designed to deliver highly accurate data on the state and position of company assets. Unlike other drone service companies, with Eye-bot, customers do not have to buy or lease equipment, making the use of drone services faster, safer, and more economical. Services include but not limited to aerial photography services, aerial photogrammetry, drone inspection services, drone mapping services, and other UAV services.

To bring Eye-bot’s web presence to a higher level, the digital marketing experts at WSI custom-tailored an SEO marketing plan designed around essential keywords integral in boosting the drone aerial photography firm’s search ranking and web presence. To ensure the company website was aligned with the company’s high-tech brand image, a mobile device friendly website was designed to increase ease-of-use and visibility.

Giving it an edge over other UAV companies, WSI also helped the drone service company enact a blog campaign designed around the benefits of drone use and its service specialties. Published on and off-site via WordPress, Tumblr, Blogger and Weebly, page ranking and site traffic will earn a much-appreciated boost via the easy addition of such syndicated, shareable content.

WSI looks forward to helping Eye-bot continue to achieve new levels of success as the drone service industry grows.

About WSI – We Simplify the Internet:

WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

The blog was originally posted on https://www.wsiebranding.com/eye-bot-aerial-solutions-sees-seo-from-a-new-perspective/

Cremation Society of New Mexico Partners with WSI to Optimize its Website

Jukka Jumisko - Wednesday, October 11, 2017

Cremation Society of New Mexico is the premier provider of cremation services serving New Mexico communities. They are a family-owned organization, dedicated to delivering the highest quality of cremation services at affordable prices.

Cremation Society of New Mexico (CSNM) is affiliated with the FRENCH Family of Companies serving New Mexico since 1907. The CSNM team is committed to making the cremation process as simple as possible for their clients. They have an efficient approach allowing them to offer the best prices.

The cremation service options at CSNM include:

CSNM has partnered with WSI this year to work with them on their website and improve their website rankings. We have identified keywords to include on their new web pages designed for their website. Blog posts have also been added in order to improve their website analytics and gain customer exposure. WSI has evaluated their website, goals and local competitors to create a comprehensive plan to increase CSNM’s visibility. We will continue to track progress and adjust the plan as needed to ensure we are achieving the best results. CSNM has partnered with WSI of Albuquerque to help online customers find their business by helping them create the digital content they need to attract new customers and retain existing customers. We have run web traffic analysis and identified key words to add to their site and blog posts.

WSI is incorporating key word elements and using informative and compelling brand messages to drive conversions for their business.

We feel that high-quality website content is valuable. WSI’s expert team has paid special attention to grammar, and writing original and informative content.

WSI is also helping CSNM develop a unique brand identity. Our goal is to reflect their brand expertise in cremation services by creating a blog.  We want to hone in on their family-owned and local values. The service plan provided is organized to drive a consistent brand message online and off. WSI will continue to maintain the site and update blog posts.

If you would like more information about Cremation Society of New Mexico, please call (505)323-9000. Available 24/7.

Reclaimed Lumber Company Chooses WSI for SEO

Jukka Jumisko - Wednesday, October 4, 2017

The Lumber Baron offers a variety of reclaimed lumber types – redwood, cedar, Douglas fir, and hardwood – available for purchase as is or freshly milled.  The Lumber Baron has been in business since 1978 and is family owned and operated in the San Francisco Bay area.

In August, WSI was selected to implement a new SEO plan that included keyword research and creating new pages on their website directed at the top keywords.  WSI focused on 5 keywords to increase The Lumber Baron’s rankings:

  1. Cedar Lumber for Sale – https://www.thelumberbaron.com/cedar-lumber-sale/
  2. Reclaimed Lumber for Sale – https://www.thelumberbaron.com/redwood-lumber-sale/
  3. Reclaimed Hardwoods for Sale – https://www.thelumberbaron.com/reclaimed-hardwoods-sale/
  4. Reclaimed Douglas Fir for Sale – https://www.thelumberbaron.com/reclaimed-douglas-fir-for-sale/
  5. Reclaimed Redwood for Sale – https://www.thelumberbaron.com/reclaimed-redwood-sale-2/

These new pages contain links to other pages on the site, thereby increasing the time visitors spend on the site and the number of pages they visit.  Through Google Analytics, these metrics, as well as keyword integration, will continue to be monitored and tracked.

Additionally, WSI was tasked with increasing their online presence through social media and content marketing.  We have also created offsite blogs for The Lumber Baron on WordPress, Blogger, and Tumblr to help expand their brand and build greater awareness for their products.

This post originally appeared:

About WSI Connect: https://wsiconnect.com/blog/reclaimed-lumber-company-chooses-wsi-seo/

Bueno Foods Maximizes with WSI

Jukka Jumisko -

Bueno Foods is the heart of New Mexico hatch green chile. Since 1951, Bueno Foods has grown into the Southwest’s premier producers of New Mexican and Mexican style foods and chile, serving restaurant and retail customers throughout the U.S. The company was the first to flame roast and freeze green chile on a commercial scale and they have the best green chile recipes and products in the world from the Hatch and Rio Grande River Valleys in southern New Mexico.

Bueno Foods’ is still locally owned by the Baca family and takes great pride in New Mexico community, heritage and saving NM chile.

Bueno Foods’ Full Line of Products Include:

  • Green Chile
  • Red Chile
  • Grandma’s® Flour Tortillas
  • Corn Tortillas
  • Prepared Foods
  • Chile Pods & Powders
  • Holiday Items

Bueno Foods decided recently to collaborate with WSI for SEO optimization and a new website. We have helped the company outline their story and highlight their products. WSI has created a brand new website for the Bueno Foods brand and will continue to write pages and blogs to span their website reach. We believe in the brand and are delighted to be working with the local Bueno Foods team to promote New Mexican products and chile. Our combined goal is to feature Bueno Foods’ finest green chile, red chile, tortillas and more. And link customers across the nation to what New Mexico is known for, Bueno Foods Hatch Green Chili.

Quality, Authenticity and Innovation is the back-bone of Bueno Foods. You can shop the full line of delicious products online or in grocery stores.

Visit the company website at https://buenofoods.com/products/ to learn more about Bueno Foods products and enjoy over 70 delicious authentic recipes.

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