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Laundry and Dry Cleaning Service Continues SEO Program with WSI for the 8th Year

Jukka Jumisko - Tuesday, September 19, 2017

Sarni Cleaners of Greater Boston is a third generation family-owned and family-operated laundry and dry cleaning service with a commitment to quality and customer service. James Sarni, Sr., grandfather of current CEO, Ken Sarni, pioneered laundry pickup and delivery service to Boston’s affluent society with his horse and buggy in 1929.

Today, Sarni Cleaners operates four stores in Downtown Boston, North End, South End and Lynnfield. Services include laundry (wash, dry and fold), dry cleaning, shirt laundry, alterations, wedding gown preservation as well as home/office cleaning, clothing restoration, home and office cleaning and janitorial services. The company has a fleet of five pickup and delivery trucks servicing Boston and Cambridge.

In 2010, Sarni Cleaners engaged WSI for website development,local SEO and email marketing services to compete with a local venture-backed startup in laundry pickup and delivery services as well as other established dry cleaners moving from the suburbs into the city. The SEO program focuses on the following keywords

Throughout the years, despite the disruption and competition from various app-based laundry pickup services including ventured-backed Washio, WSI’s local SEO program has enabled Sarni Cleaners to consistently rank on the first page of Google search results and in map results, resulting in thousands of new customers online and in store for the company.The online pickup and delivery order form has automated the company’s workflow for laundry and dry cleaning pickup service since 2010.

As business grows, Sarni Cleaners has also started new services in home/office cleaning and clothing restoration. WSI has helped the company build their web presence in these services as well.

WSI’s local SEO program includes sharing content on WordPress, Tumblr, Blogger, andWeebly, as well as frequent posts on Facebook, Twitter, Google+ (Boston Financial District, North End Boston, South End Boston)  and Pinterest.

WSI’s digital marketing solution also includes email marketing to the company’s customer list. Monthly promotions has helped to retain customers over the years.

In 2014, WSI built a new responsive website for Sarni Cleaners to ensure an excellent user experience. We anticipate continued success in helping Sarni Cleaners grow their business using our digital marketing solution.

About The WSI Touch

WSI is a global digital marketing company with over 1000 consultants in over 80 countries, offering a full range of digital marketing services including website design, search engine optimization, pay-per-click advertising, email marketing, social media marketing, e-commerce and much more. The WSI Touch is the local WSI office in Natick, Massachusetts.

This blog post was originally published at http://www.thewsitouch.com/laundry-dry-cleaning-service-continues-seo-program-wsi-8th-year/

Local Business Engages WSI SEO Campaign

Jukka Jumisko - Monday, September 18, 2017

Root Canals Trinidad Hired WSI for SEO

Local business, Root Canals Trinidad, recently hired WSI to build a website and engage in on-page and off-page SEO campaign (a total SEO campaign strategy).

Our SEO program is designed to attract members of the public who have aching teeth and wish mainly to save rather than extract their teeth. Many incidents of trauma and abscess in teeth or gum go undetected or misdiagnosed. Root Canals Trinidad wishes to educate the public of Trinidad and Tobago on better oral hygiene and preservation of natural teeth.

The SEO implementation covers 5 major keywords for his services. These 5 keywords focus on what men or women are searching for if they are in need of improving their smile, concerned about trauma to their child’s jaw, or other dental concerns because of prolonged gum or teeth sensitivity. The following pages are included in this stage of SEO implementation

http://rootcanalstrinidad.com/

http://rootcanalstrinidad.com/about-root-canals/

http://rootcanalstrinidad.com/about/dentist-in-trinidad/

http://rootcanalstrinidad.com/about/root-canal-dentist/

http://rootcanalstrinidad.com/treatments/root-canals/

http://rootcanalstrinidad.com/dental-implants

http://rootcanalstrinidad.com/treatments/root-canal-procedure/

WSI will begin a comprehensive tracking program to keep tabs on results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the new 5 SEO pages as well as leads from organic visitors. Lead tracking includes form submissions, and onsite google analytics.

The next stage includes effort on creation and syndication of various types of off page content. This includes blogs on directory listings, and social media posts; all designed to build links and social signals around the 5 keywords. The blogs will be syndicated to:

Tumblr

Blogger

weebly 

As this activity unfolds Roots Canals Trinidad is expected to see their brand at the top of the search page for these keywords.

This post is originally shared on: www.WSIwwwExperts.com/blog/local-business-engages-WSI/

 

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Toronto Home Alarm and Security Company Gets “Smart” about SEO!

Jukka Jumisko - Friday, September 15, 2017

Smart4U.ca in Toronto hired WSI eStrategies to improve their search engine results for the Toronto and surrounding GTA and to prepare for their upcoming expansion in the Ottawa region. When a simple Google search for “alarm companies in Toronto” netted us more than 11 million results, we knew we had our work cut out for us. After learning exactly what our client expected from us, we set to work creating an action plan that would produce results.

New Content Based on Keyword Research and Local SEO Emphasis

The overhaul to generate more qualified leads for Smart4U.ca began with refreshing their content and using the keywords we determined were most-used in their field. In order to improve search engine rankings when people were searching for Toronto and area alarm monitoring companies, we also placed emphasis on local SEO. Improving their SEO was of significant importance because gaining high placement now would also help garner their Ottawa site top spots when it is launched.

Our focused keywords are:

Alarm Companies Toronto

Security system Toronto

Commercial alarm systems

Commercial alarm company

Home security systems Toronto

Home alarm systems Toronto

Smart home monitoring Toronto

Home automation Toronto

Alarm monitoring Toronto

Home monitoring Toronto                

Security camera installation Toronto

Throughout the new website, internal linking was used not only to help potential customers find what they were looking for faster, but also to keep them on the site longer. When search engines are indexing, the number of pages viewed and the length of time each visitor spends on the site are taken into account. Using keywords and linking to appropriate pages within our client’s site also proves relevancy to the search engine crawlers; returning better results. Finally, the new site was submitted to a host of directories and we created local citation submissions such as:

Advanced Pay-Per-Click Campaign

Many people still don’t realize how cost effective a well researched pay-per-click campaign can be. When the WSI eStrategies team was planning the SEO services, we also designed a targeted PPC marketing campaign for our client. We did all the research required to know what types of ads would work best, when the best time was to display them and most important of all, to whom they should be placed in front of for maximum effect. These campaigns are running in Toronto GTA, Hamilton, Kitchener and Ottawa

The Final Product

While it takes time for search engines to index sites and to show rank improvements, after just a short period, Smart4U is already climbing the ranks and is enjoying more enquiries for their Smart Home alarms and monitoring services in Toronto and the GTA!

This post originally appeared here at https://wsiestrategies.com/toronto-home-alarm-security-company-gets-smart-seo/

Land Creations Landscape and Design hires WSI

Jukka Jumisko - Monday, September 11, 2017

Premier Landscaping Design and Installation Company Hires WSI for Local SEO

Land Creations

Land Creations Landscaping & Design is the premier Oklahoma City Landscape and Hardscape Design company. Most so called landscape design companies just mow, blow, and go. Land Creations is different in that they create beautiful landscapes and outdoor living areas that add value to their client’s property.

Landscape Design, including:

  • Customized computer design and computer generated images
  • Beautifying your home’s flower beds
  • Building new outdoor entertainment areas
  • Increasing the curb appeal of your business
  • Creating better customer experiences through landscaping
  • Iron Work

Hardscape Design, including:

  • Arbors, Wood Patios and trellises
  • Retaining walls, stone work, and fences
  • Water features including fountains, ponds, and streams
  • Outdoor kitchens and entertainment areas
  • Sidewalks and driveways
  • Decorative concrete
  • Pool decks and features

Irrigation Design, including:

  • Sprinkler installation
  • Sprinkler repair
  • Drainage services

Landscape Lighting

WSI has been providing Paid Search marketing to Land Creations since 2013. In 2017, Land Creations shifted their online marketing strategy to include Local Search Engine Optimization. This marketing strategy includes Verified third party reviews, Directory Listing optimization, and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.

WSI is the world’s largest and most innovative Internet Marketing Agency. We truly provide global knowledge and influence for the benefit of Local businesses. The independently owned WSI offices provide the world’s leading Internet Marketing experts.

This blog post originally appeared at: http://wsiaimhigh.com/our-blog/premier-landscaping-design-company-hires-wsi

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Ottawa Wedding Photographer hires WSI to increase Local Visibility

Jukka Jumisko - Thursday, September 7, 2017

Unlike other Ottawa wedding photographers, Mitch Lenet and his team create photographic opportunities based on their clients’ personalities and vision. They are fond of saying, “We don’t schedule spontaneity out, we work it in” which allows them to deliver photographs that don’t just capture the staged moments, but also details and memories that would otherwise be lost forever.

With such heavy competition online for wedding photographers, Mitch Lenet approached WSI eStrategies in Ottawa for help with gaining exposure and increasing traffic to his website. We delivered with a modern new website and the launch of a comprehensive SEO campaign designed to improve rank and traffic.

 

Particular Areas of Focus for a Comprehensive SEO Campaign

The beginning of any successful revamp includes extensive keyword research to learn how people are finding businesses like Mitch Lenet’s and what words were most successful at delivering traffic. Due to the nature of the photography business, local SEO was paramount to delivering leads for Mitch Lenet that would be most likely to use his services.  We found that our focus had to be on the following keywords to achieve our goals:

Armed with the best keywords, we began the work of creating new website content and taking the following steps to improve the search engine ranking for each page:

  • Internal linking
  • Submissions to directories
  • Local citation submissions to increase visibility in Ottawa searches
  • Business pages on search engines were created and optimized
  • A company blog and videos were created to deliver useful information to users and enhance keyword performance in search engines.

As well a solid content marketing strategy, which includes image submission, a continues syndication to social channels and blog posting channels such as

With a comprehensive strategy enacted, we continue to work closely with Mitch Lenet Weddings to measure the results of our efforts and adjust the strategy if required so we can continue to deliver more qualified leads, which convert to higher sales.

This post originally appeared here on Sept 6th 2017 https://wsiestrategies.com/ottawa-wedding-photographer-hires-wsi-increase-local-visibility/

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