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WSI Tackles Local SEO for Eagle Lake Camps

Jukka Jumisko - Sunday, June 8, 2014

The WSI Internet Marketing Team is having fun with a local SEO campaign for Eagle Lake Camp.

With beautiful Colorado Springs as a backdrop, Eagle Lake Camp offers ages 7-18 a summer of adventure and
lasting memories. The 2013 programs include: Overnight Camp, Residential Camp, Day Camp, Horse Camp,
Adventure Camp, Excursions Camp, middle school/ Junior High and Teen/ High School Camp. They also offer
summer camps at Fort Carson exclusively for military families.

The challenge is to make the community aware of the programs and that means an effective marketing plan and web
presence is essential. The project began with an overall marketing plan which examined Eagle Lake Camps past
efforts with different marketing channels and the best way to go forward.

Keyword research then led the direction of on-page optimization of the Eagle Lake Camp web site. With a few
tweaks to their home page, WSI optimized the site with the main keyword summer camps in Colorado Springs.
Other keywords included Colorado Springs kids activities, summer camps Colorado Springs, and Colorado Springs
activities for kids.

Off-page optimization activities include creating a review account with Customer Lobby, syndicating reviews to their
Facebook page and ongoing optimization of local maps and directory listings which will give the client the increased
web visibility they need.

Monthly reports using Google Analytics and third party programs to track sources of entrance into the site, sources of
online registrations, and sources of online requests for more information will provide critical information to the client.

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