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WSI Completes On-Page SEO Optimization for E-Commerce Site

Jukka Jumisko - Sunday, June 8, 2014

 WSI Expert Internet Marketing has recently completed the on-page search engine optimization for Eagle Mountain Products Co., the authorized online retailer for Woodford and Watco Manufacturing Companies.  Together they represent the leading manufacturers of outdoor water faucets and bathtub drain assembly products with innovative and fresh designs for both residential and commercial use.

The first step in optimizing the site based on existing search volume was to conduct thorough key word research. Through a process known as “semantic mapping”, WSI was able to compile and cluster keywords with similar meaning into major and minor groups.

Because there were so many high volume keywords in this category, and many of them were searches looking for product information and advice on DYI projects, it was decided that many of the keywords would be used for consumer information on repair and replacement of Eagle Mountain’s product line.

See examples of these pages below:

How to Remove Bathtub Drain Outdoor Faucet Repair
How to Remove Tub Drain Outside Faucet Repair
How to Fix Bathtub Drain
Bathtub Drain Diagram
Bathtub Drain Repair
Bathtub Drain Removal
How to Replace Tub Drain
Bathtub Drain Replacement
Tub Drain Removal

Next, we looked at the branded terms.  See examples below of the pages optimized for brand terms:

Watco Bath Tub Drains Woodford Outside Faucets
Watco Bathtub Drain Stopper Woodford Yard Hydrants
Watco Universal Nufit Woodford Frost Free Hose Bibs
Watco Drains Woodford Faucet Repair Instructions
Watco Bathtub Drains Woodford Faucet Parts
Watco Plumbing Parts Woodford Model 17 Repair Kit
Woodford Hose Bibs
Woodford Faucets
Woodford Hydrants
Woodford Wall Hydrants
Woodford Hose Bibbs
Woodford Model 17 Faucet

Lastly, we focused on the numerous words which are used for their products:

About Us Outdoor Water Faucet
Bathtub Drain Cover Frost Free Faucets
Bathtub Stoppers Frost Free Hydrants
Bathtub Drain Plug Hose Bibbs
Bathtub Drain Parts Frost Free Sillcock
Tub Waste and Overflow Outdoor Spigots
Bathtub Drain Assembly Outdoor Faucets
Bath Tub Stoppers Outdoor Water Spigots
Tub Overflow Plate Frost Free Hydrants
Tub Drain Repair Outside Water Faucet
Tub Overflow Cover Hose Bibb Vacuum Breaker
Pop Up Drain Assembly Outdoor Faucet Parts
Bathtub Overflow Plate
Bathtub Plugs
Bathtub Parts
Bathtub Overflow Cover

The expanded site went live in March 2013, and the engines are rapidly indexing all of the new content.  Preliminary analysis indicates that organic search volume is up as is conversion. During the next six months, off page optimization including blogs for Woodford Faucets and Watco Drains at Word Press and Woodford Outdoor Faucets and Watco Bath Tub Drains at Blogspot as well as organic link building should accelerate these trends.

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