by Mark Colestock
WSI Team Redesigns SEO for Local Home Improvement Business
The WSI SEO Team has been working hard again. We have worked with a local Home Improvement Business Sage Homes in the Twin Cities area, to help redesign SEO efforts. In recent months we have worked hard to use local SEO to drive visits to their websites. After doing the initial on-page optimization, and off-page optimization, we redoubled off-page optimization to include additional blogs, to build quality links referencing the webpages.
The challenge for Sage Homes in Minneapolis, MN is to also show up in the results of the many nearby suburban communities they serve. However Minneapolis is a primary geographic keyword qualifier that searchers are adding to their searches.
Off Page Optimization
When we completed the on-page optimization of these keywords, we were finding many of these keywords beginning to rank on Google. We are finding some of these keywords are more competitive than others, but all are beginning to show position gains with the off-page efforts. We then added new blog site articles in WordPress, Blogspot, and Tumblr, to increase social exposure.
In addition to some of the normal off page social presences, the home improvement business segment has a particular focus value in using a presence on HOUZZ and Pinterest. Women often are primary decision makers for home remodeling and design choice decisions and Houzz and Pinterest present them with many ideas for remodeling. By continuing to populate these social places with completed work photos of choice designs, these photos offer excellent links back to the website. In addition if photos are exceptional and stunning, they are often shared by searchers in these environments. Sharing the photos with embedded links can also create additional traffic for the client, by getting the social community talking about their photos.
For more case studies and result stories see other WSIDignet and WSIDigNet.Wordpress.com blog articles.