By Lori Bonitata
WSI completed the on-page search engine optimization for the Roseville Automall in August of 2013. The Roseville Automall is Sacramento Valley’s largest Automall with 16 dealerships and 22 makes of new and used cars. The Roseville Automall has been serving the Sacramento area for 22 years and will be adding a new dealership, Niello Roseville Acura, in January.
The Roseville Automall is only minutes from the Sacramento metro area, so the goal was to optimize the website to help drive Sacramento search traffic to their website. Prior to the optimization, the Roseville Automall was not found for any Sacramento search terms.
Off-page optimization began in September and includes monthly blogs at Blogger, WordPress, and Tumblr as well as local directory listings which help increase awareness of the Roseville Automall, its location, and the variety of car options offered. The major focus of the off-page optimization campaign has been to create interesting and relevant content about the Automall, Car Buying Tips, sales promotions, and other industry related news that engages its car buying audience and helps drive traffic to their website. This approach has helped to improve their page rank tremendously. By creating content and sharing it both socially, and on various third-party websites, we have helped them ranked for select Sacramento keywords, driving traffic from the nearest metropolitan area. This activity is increasing the flow of direct as well as indirect traffic to the Roseville Automall website.