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Salon Elite engages wsi for a DIGITAL makeover

Jukka Jumisko - Wednesday, August 5, 2015

SEO AlbuquerqueSalon Elite of Ventura is one of the top hair, skin and nail salons in Southern California serving clients from Santa Barbara to Thousand Oaks, California.   They have been in business over 8 years and have a staff of twelve stylists, two estheticians and three nail technicians.

Problem: Salon Elite had an old, unattractive and dated website which they could not modify and did not reflect their high-end clientele. Their website was not mobile-friendly nor was it ranking for any keywords. In addition, the old site did not have a clear way to contact Salon Elite.

Solution: WSI Ventura Web Marketing worked with them to determine their desired look and feel and provided a new, modern, streamlined, mobile-friendly website. In addition, WSI provided a matching Google Plus page to further improve their local presence as local search ranking is critical for any regional business. Google Analytics has been included on their site to track website traffic volume, source of traffic, visitor demographics and key search terms used by their clients.

Results: The owners are extremely happy to have a site that reflects their high-end image and that their customer’s love. Their new site has a clear call to action and looks great on a mobile device which we anticipate more than 50% of their traffic will use.  They can also modify the site to update images and add special event information. WSI will be working with them monthly to review their search ranking in key geographies and Google Analytic data.

About WSI:

WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. WSI would be happy to discuss your local SEO, national SEO, or e-commerce SEO goals.

Originally posted on:   www.wsiventura.com/2015/06/digtial-makeover-for-salon-elite-engages-wsi/

 

 

 

The Very Basics of SEO – Part 1

Jukka Jumisko -

SEO means Search Engine Optimization. With SEO we try to improve your website rankings in Google, Bing and Yahoo search results.

 

SEO has two parts:

On-Page optimization is a word that is used to describe improvements on your website for it to rank better. We simply add keywords in the website in the places where the search engines expect to see them.

Off-page optimization is the second part of the SEO. It’s purpose is to build links from other websites to your website. A site that has more incoming links ranks better than a site that doesn’t have incoming links.

 

Keywords or keyword phrases are words that people type to a search engine when they are looking for your services.

 

If you live in Albuquerque, New Mexico, you are lucky. You do not need to hire an expensive SEO company to do all this. You can sign up to a SEO training class that is designed for business owners do learn how to do it yourself. Next class starts on August 28th. 

Click here to learn more about the hands-on SEO classes or call 505-850-9177 

 

Waco Law Firm hires WSI to assist with Local Web Presence

Jukka Jumisko - Friday, June 19, 2015

Waco Law Firm hires WSI to assist with Local Web Presence

SEO Albuquerque, New Mexico. Search Engine OptimizationRainy & Rainey is a Waco Law firm that provides a range of legal services.  Elisa Rainey is the firm’s primary Elder Law Attorney, and James Rainey works directly with those individuals in need of a Personal Injury Attorney.

WSI works with a number of law firms all over the world to help them rank for the specific practice areas in which they specialize.  In this case, the client had been engaged in a contract with a local advertising agency, but they were unsure of the activities being performed and unclear on the results being generated.

By working with their local WSI consultant, Rainey and Rainey now have a comprehensive Digital Marketing plan for achieving their Local SEO goals.  The process consists of detailed keyword research, optimization of their existing on page content, and ongoing off page optimization.  Due to the fragmented way that local searchers will look for an attorney, WSI is also administering a small paid search campaign for this client.

Each month, WSI provides a detailed campaign review that outlines the activities performed, the results of the paid search campaign, and an in depth analysis of their Google Analytics which indicates the effectiveness of the campaign results as it relates to the activity on their website.

For detailed information on how WSI can help your business with a comprehensive Digital Marketing Strategy including Local Search, SEO, Social Media Marketing, Paid Search, and/or other online marketing activities, contact us today for a free analysis and consultation.

This post originally appeared on this WSI blog: http://www.wsiinternetpartners.com/waco-law-firm-hires-wsi-to-assist-with-local-web-presence/

WSI to Optimize City Sports Website

Jukka Jumisko - Tuesday, June 16, 2015

SEO Albuquerque, Search Engine Optimization, Web DesignCity Sports is a leading, national sporting goods and running store based in Boston. They specialize in running and jogging shoes, clothing, and equipment for the running enthusiast, and are an annual sponsor and participant in the Boston Marathon.

In order to improve their online presence and increase online traffic and sales, City Sports recently enlisted WSI’s services to optimize their website and blog by utilizing a strategic search engine optimization approach. This marketing approach was designed to carefully combine the 26 local retail stores, their blog and their online e-commerce store into a cohesive online marketing program.

Part of the approach has been to optimize their blog for the search engines by bringing it from an external domain to a subdomain on their website, which has added over 4000 pages to their presence. It has been reformatted to give a clearer structure for visitors to the blog. WSI has also been optimizing their running store web pages such as Maryland, Massachusetts, New Jersey,New York, Pennsylvania, Rhode Island, Vermont, and Washington, D.C. so they show up higher in the search results for local searches for running shoe stores. This includes setting up Google+ profiles for each store.

By building content around specific keyword phrases like running shoes for men, women’s running shoes, and socks for runners, WSI is helping to build traffic and search results for City Sports. WSI is also utilizing blog posts on Tumblr, WordPress and Blogger to help increase the site traffic for targeted search key phrases that we believe their customers are looking for on Google.

Each month, WSI analyzes the progress made on the key performance indicators (KPIs) of the SEO implementation. These include the number of links to the new SEO pages, the rankings of those pages, the organic visitors to those pages as well as the number of conversions. Weekly reporting is conducted with the marketing managers to keep them informed of the progress we are making.

About WSI

WSI is the global leader in digital marketing and the largest digital marketing agency in the world. On average there are over 12 billion searches done on Google across the world each month. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on: http://blog.wsismartsolutions.com/news/wsi-partners-with-city-sports-to-increase-website-traffic-and-online-sales/

WSI Implements Local SEO for SYNERGY HomeCare in Denver Area

Jukka Jumisko - Tuesday, May 19, 2015
You have probably seen the predictions for astounding growth of our senior population in the next few years – it will double to 70 million by 2025.  This huge shift in the age of our population presents both challenges and opportunities.  This is where SYNERGY HomeCare comes in.  A leader in the home health care field, SYNERGY caregivers provide in home care not only to seniors but also to special needs children, new mothers, and those recovering from illness or surgery.

WSI was retained by the Denver area franchisees to not only increase their leads with better web site rankings and local results but also to provide more information to the users of the site about SYNERGY and their services.  Extensive keyword research was completed and the architecture of the Denver portion of site was optimized so the content would be most effective from both a SEO prospective as well as the user experience.   Three pages per added for each of the individual five offices followed up by eleven new pages focused on the whole region for a total of 26 new pages.  Examples of a few of the SEO optimized pages are shown below:

http://www.synergyhomecare.com/agencies/co/denver/denver/

http://www.synergyhomecare.com/agencies/co/longmont/co07/

http://www.synergyhomecare.com/agencies/co/lakewood/west-denver/

http://www.synergyhomecare.com/agencies/co/castle-rock/south-denver/

http://www.synergyhomecare.com/agencies/co/broomfield/broomfield/

The new content is up on the site and the technical audit is complete so it is now time to begin the off page optimized phase of the project.  Review accounts will be set up with Customer Lobby and the reviews syndicated to other sites.   Our copywriters will be busy writing interesting, relevant posts for the blog accounts created at Tumblr, Blogger and WordPress.  In addition each Google+ local page will be claimed, verified and fully completed with information about the company and local offices.  Furthermore, citation building with high quality directories will be part of the off page strategy.

Each month, WSI will be analyzing the progress made on the key performance indicators of the implementation.  These include the number of links to the new SEO pages, the rankings of those pages, the organic visitors to those pages as well as the number of conversions.  Monthly reporting will be conducted with the owners of the units to keep them informed of the progress we are making.

WSI is the global leader in digital marketing.  On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

 

This post originally appeared here: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-implements-local-seo-for-synergy-homecare-in-denver-area

 

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