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Nurse Registry Hires WSI to Expand Online Marketing Efforts

Jukka Jumisko - Saturday, February 6, 2016

NurseRegistry.com, an employment placement specialist hired WSI to improve local search engine optimization and pay-per-click management.

By Tabitha Middendorf
January 5, 2016

Palo Alto, CA – NurseRegistry.com an employment placement company for registered nurses and licensed vocational nurses, has contracted with WSI for their Internet marketing needs.

Nurse Registry has been in business since 2009 and has grown from in-home nursing care placement to private individuals and facility employee placement. There is a growing need for nurses, such as travel nurses, pediatric nurses, in the health care industry and WSI will help NurseRegistry.com attract new leads and optimize their online advertising campaign (PPC).

Using Targeted Keyword
By researching targeted keywords and utilizing negative keywords, Nurse Registry will be able to optimize their PPC campaign. Negative keywords play an important part in PPC management as they help ensure your ads only appear to those who are looking for them. WSI implemented Google Analytics and Google Search Console to track ad and campaign performance.

Creating New Content to Attract Visitors
Keywords also need to be integrated into content within a website. WSI created new search engine optimized (SEO) pages around the following key words:

Registered Nurse Staffing,
Licensed Vocational Nurses,
Intravenous (IV) Therapy,
In-home Nursing Care,
Private Duty Nursing, and
Post-Surgical Home Care Nursing.

With new pages describing the comprehensive services NurseRegistry.com provides, it will be easier for visitors to locate their services. They also have a blog, allowing for additional detail on topics of interest such as How to Pick a Good Palo Alto Nursing Home Agency.

WSI looks forward to continued work with NurseRegsitry.com and helping them meet the nursing care needs of their community.

About NurseRegistry.com:
Nurse Registry seeks to match professional, licensed, compassionate nurses with clients in hospitals, facilities, medical clinics, or the comfort of the client’s own home. We endeavor to promote health, independence, and to enrich the quality of life and compassionate end-of-life care, while maintaining patient safety and privacy. Each person’s situation is unique, so we are committed to matching the best nurses to meet our clients’ individual needs. To learn more about NurseRegistry.com please visit their website or call (866) 91-NURSE.

About WSI:
WSI is the global leader in digital marketing. Offering a full suite of Internet solutions, WSI is equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This article originally appeared here
http://info.wsi-connect.com/blog/nurse-registry-hires-wsi-connect-expand-online-marketing-efforts

WSI Partners with HinderRUST™

Jukka Jumisko - Friday, January 29, 2016

WSI, the world’s largest internet marketing company, announces it has partnered with Fluoramics Inc. makers of HinderRUST™ (www.hinderrust.com), the worlds most advanced rust inhibitor and automotive undercoating product.

HinderRUST™ is the first scientifically formulated rust inhibitor with surface-active adsorption chemistry, preventing rust longer and more completely than any other rust preventer in the world. The Rust Stopping power of HinderRUST™ was developed by world-renowned lubricant chemist Franklin G. Reick, also the inventor of Tufoil, an engine oil lubrication additive that holds the Guinness Book record as the world’s most efficient lubricant.

What Sets HinderRUST™ Apart
Unlike most other rust inhibitors, HinderRUST™ is based on solid science and chemistry. As a surface active product, HinderRUST™ attacks existing corrosion and displaces moisture as it reaches deep into the smallest areas to penetrate the base metal, putting an end to rust and corrosion without needing to be reapplied every season.

Applications for HinderRUST™ include:
– Industrial Machinery
– Prevents rust during transit or storage of metal products
– Maritime or shore side equipment
– Auto and Truck undercoating
– Household tools and equipment
– Leisure Vehicle preservation and leisure Equipment
– Special Formula for Guns and Firearm rust protection.

WSI Marketing Program for National Brand Development
WSI consulted on the design and development of the HinderRUST ecommerce website and designed a broad national marketing program, which is focused both consumer and corporate clients. The program is designed to build brand recognition and awareness for the rapidly growing product line. Target markets were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these new concepts into the visual and structural redesign of their existing website and all online brand properties.

Through its elite national branding program, WSI customized a content strategy for HinderRUST™ through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers will search for terms related to the brand. These key search terms were then mapped into a strategic hierarchy for the company website and a series of technical and content specifications. WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.

Contact WSI Today
For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

This blog was originally posted at http://www.wsinetmarketing.com/wsi-partners-with-hinderrust/

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