WSI Provides Digital Marketing Services for Tashman’s Home Center

Jukka Jumisko - Thursday, August 4, 2016

Tashman Home Center is a Hardware and Home Improvement store located in the West Hollywood community of Los Angeles, CA. Tashman’s is a family owned business that began in 1961 as a screen repair business and rapidly expanded to a total hardware store and licensed contractor. Tashman’s carries only the finest manufacturers—those that can deliver the highest quality products at a fair price. They specialize in the installation of windows and doors, screens and glass, closet interiors, bath enclosures and much more. If they install it, they guarantee it.

From the base store on Santa Monica Ave. in West Hollywood, Tashman’s serves the entire Los Angeles region including Westlake Village, Thousand Oaks, Studio City, Beverly Hills, Malibu, Santa Monica, and Pacific Palisades.

Hardware:  Along with traditional hardware and building supply items Tashman’s Home Center also stocks specialty items including plumbing supplies and fixtures, paint and paint supplies, electrical supplies and light bulbs.

Windows and Doors:  The high quality doors and windows carried by Tashman include wood, vinyl, fiberglass, aluminum and soundproof windows.  The variety of doors includes exterior and entry doors, front doors, security doors, sliding glass doors, bifold and patio doors, closet and barn doors.  In addition to stocking these items, Tashman installs them for homeowers and property managers.

Screens and Glass:  Screens have changed a lot since 1961. Tashman’s carries standard window screens and screen doors as well as retractable screen doors and windows, security screen doors, pet screens and more.

In March, 2016, WSI WebSense was retained to increase business for Tashman who had recently undergone a rebranding program and website redevelopment. WSI was asked to improve the search engine rankings. Our initial digital marketing activity consisted of extensive keyword research and optimization of website pages. We have also initiated a focused paid-search advertising and social media marketing campaign.

WSI’s keyword research into the three divisions of the company identified the primary keywords that account for the majority of searches per month. In addition, dozens of specific terms such as “glass sliding doors” and “retractable screen doors” generate specific searches. The initial on-page optimization process included adding pages for the specific product categories in these three divisions. In addition we are registering Tashman in various business directories, expanding their presence on line through customer reviews, as well as a concerted blogging effort. These high quality blogs will be sent weekly in newsletters to the target audience. 

Additionally, we will syndicate the blogs to TumblrWordPressWeebly and Blogger which is designed to improve the rankings of these new pages. In the months ahead, WSI plans to enhance Tashman’s Home Center’s SEO campaign, analyze the effectiveness of the paid-search advertising, and continue to complement both efforts with social posts on the company FacebookTwitter and Google Plus pages.

Blog originally posted in: http://www.wsiwebsense.com/wsi-provides-digital-marketing-services-tashmans-home-center/

Ottawa’s Largest Locally Owned Hardware Store Renews SEO in 2016

Jukka Jumisko - Saturday, July 30, 2016

For over 3 decades, Ottawa Fastener Supply has been Ottawa’s top trusted and largest family owned Hardware Store with more than 40 employees. OFS also known as ‘The Tool & Equipment Store’ is a leading supplier of fasteners, tools and outdoor equipment for homeowners and professional trades and an authorized repair facility for many brand name power tools.


In Aug of 2015, Ottawa Fasteners Supply retained the services of WSI eStrategies in Ottawa to conduct an extensive Search Engine Marketing campaign which included a brand new redeveloped WordPress website with a 10 page/keyword SEO campaign focused around broad Hardware Store searches.


After optimizing all 10 pages and only 6 monthin, WSI has pushed 7 of our chosen prominent keywords in the top 3 positions of Google’s Search Engine. These increased SERP ranks has meant higher web volume and increased stability for OFS in Ottawa.


View some of our optimized pages here:

Hardware Stores Ottawa

Power tools


Outdoor Power Equipment & Husqvarna lawn tractor

The Tool & Equipment Store


Ottawa Fasteners Supply has retained WSI for another SEO cycle in 2016, as we are now ready to rotate out several top-ranking keywords and optimize and create additional SEO pages to build on our current successes.


Our new focus in 2016 will be optimize 5 additional web pages focused around big brand names like DeWalt, Milwaukee, Mikita and Bosch. We will continue our strong linking strategy by syndicating to high quality content to blog sites like Tumblr, WordPress, and blogger and gain more rank in the prestigious 3 pack of local search by acquiring Google My Business reviews and creating and claiming quality citations and directories listings.


After only a few months in our new SEO cycle focusing on our brand name keywords, we have already achieved 1st page rank for many of our geo-targeted terms and have already begun to lay the groundwork for a phase 3 strategy.


WSI eStrategies is a premiere Internet Marketing firm in Ottawa, Canada focused on providing the latest and most advanced Internet Marketing Strategies for business of all sizes. Adhering to Google strict guidelines and regulations in regards to search engine marketing, we pride ourselves on providing high quality search results using only white hat tactics. WSI eStrategies works along side some of the brightest minds and suppliers our industry has to offer.

If we are not completely sure our online marketing efforts can realistically help your business, we won’t sell it to you.


This post originally appeared here:


National Payroll Processing Company Retains WSI for Digital Marketing Services

Jukka Jumisko - Wednesday, July 27, 2016

The Payroll Company (TPC) is a Payroll Processing and Human Resource Outsourcing company located in Middleton, WI.  Founded in 1999, TPC serves thousands of clients and their employees across the U.S. 

TPC has been a long time client of WSI starting with a website rebuild in 2014. Recently, WSI was hired to rebuild the TPC website to make it more modern, responsive, and to showcase the primary products and services offered by TPC. In addition, we continue to implement an SEO-Content Marketing plan for the company in order to increase the firm’s visibility on the search engines and social media.

As part of the digital marketing plan, we are optimizing several pages of thewebsite for the relevant and highly searched keywords by their targeted prospects. These keyword phrasesalign with the company’sprimary services, including:

With the SEO optimized pages now up on the site the off-page optimization is beginning.  Initial off-page strategy includes citation building for the company as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Tumblr, and Blogger. Each month the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured include links, keyword rankings, organic visits and leads from organic visitors.

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

This post originally appeared at http://www.wsippcseo.com/national-payroll-processing-company-retains-wsi-for-digital-marketing-services/

WSI Implements Inbound Marketing and Sales Program with Plastic Injection Mold Manufacturer

Jukka Jumisko - Monday, July 11, 2016

WSI Digital Marketing has recently launched full inbound marketing and sales efforts for a manufacturer of plastic injection molds located in Mishawaka, Indiana.

Michiana Global Mold, Inc. was founded in 1964, and produces custom plastic injection molds for the plastic and rubber industries. They focus on the automotive, electronics, and consumer parts industries. They specialize in custom, complex, and intricate molds such as automotive fuel components; electrical housing; and decorative consumer parts:

They also offer off-shore mold making capabilities to save up to 40% on the cost of the mold compared to domestically built molds without sacrificing quality.  And they will repair and make engineering changes on all molds, even if they were designed and built elsewhere.

The program includes several inbound tactics such as SEO; consistent blogging optimized for valuable keywords; campaign development and launch with landing pages and CTAs; premium content development; marketing and sales automation; CRM implementation; and paid advertising.

Some of the concepts we optimized the site and the blogs for include:

Plastic Injection Mold Manufacturers

Custom Mold Makers

Custom Injection Molds

Prototype Molds

Over the last few months, we have optimized the site; created new SEO pages focused on the most relevant search phrases; launched 4 campaigns; started paid advertising; and began link building.  Even after two months we see impressions have gone from 865 to 4,515; organic traffic has increased by 131% compared to previous period before we started, and they have gotten at least 5 high-quality leads (Lisa fill in the number of leads for phone and forms).

Our strategy is to continue creating high-quality on-site blogs optimized for high-value keyword phrases; link building to key site pages; inbound campaigns with premium content generation; and all managed on a marketing automation platform linked to a sales CRM.

This post originally appeared at: https://blog.wsipaulasanderson.com/wsi-implements-inbound-marketing-and-sales-program-with-plastic-injection-mold-manufacturer

WSI Increases Digital Marketing Services For Pacific Patio

Jukka Jumisko - Friday, July 8, 2016

Pacific Patio is a luxury outdoor furniture store with two showrooms packed with luxury outdoor furniture tailored to your lifestyle. The original store opened in Agoura Hills in 2012 and serves the greater Conejo Valley area, including Westlake Village and Thousand Oaks, along with coastal communities stretching from Malibu to Santa Barbara. Pacific Patio opened a new store in Santa Monica — serving the entire Los Angeles region — with easy access from Beverly Hills, Pacific Palisades, all the way down to Huntington Beach.

Patio Furniture – Los Angelesurban style: found in the Santa Monica store

Patio Furniture – Suburban style: found in the Agoura Hills store

Along with traditional patio furniture such as bar stools and Adirondack chairs, Pacific Patio also stocks specialty items including conversation fire tables. 

In January, 2016, WSI was retained to increase business for both the Agoura Hills and Los Angeles-Santa Monica stores. The initial digital marketing campaign consisted of paid-search advertising and social media marketing. After the relaunch of a new website based on the Big Commerce platform, WSI is instituting a search-engine optimization (SEO) campaign.

WSI’s keyword research identified two primary keywords — patio furniture and outdoor furniture — that together account fortens of thousands of searches per month. In addition, dozens of specific terms such as “glass outdoor table” and “wicker outdoor chairs” generate tens of thousands of additional searches. The initial on-page optimization process included adding pages for the Conejo Valley towns and specifically for Los Angeles, as well as creating high-quality content with links to PacPatio.com.

In the months ahead, WSI plans to enhance Pacific Patio’s SEO campaign, analyze the effectiveness of the paid-search advertising, and continue to complement both efforts with social posts on the company Facebook and Google Plus pages, along with new accounts with Houzz and Instagram.

Through the summer months — the busiest time for sales in this seasonal business — WSI is also aggressively running Facebook display campaigns, with banner ads targeted to upscale audiences defines by urban characteristics for the Los Angeles store demographic, and suburban characteristics for the Agoura Hills store.

This blog originally appeared in the WSI ePro Marketing blog http://www.wsiepro.com/wsi-increases-digital-marketing-services-pacific-patio

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