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WSI and Rick Norris CPA, Accountancy Corporation Engage in Search Engine Marketing

Jukka Jumisko - Thursday, April 2, 2015

March 9, 2015 LOS ANGELES – WSI is proud to announces the company’s engagement with Rick Norris CPA Accountancy Corporation, a Los Angeles entertainment CPA, in a Search Engine Marketing and Internet Advertising campaign.

The website and building an internet presence is part of an integrated communications plan for Rick Norris CPA, Accountancy Corporation. Rick Norris, owner of Rick Norris CPA, based in Los Angeles is excited about the potential of search engine marketing and Internet advertising to increase the internet traffic on their website.

The campaign will entail writing entertainment business accounting articles, social media marketing, and promoting a podcast called, Improv-ing Business.

Focusing on local search, social media, and Internet marketing, WSI emphasizes the importance of search engine optimization (SEO), pay-per-click (PPC), email marketing for traffic generation. These techniques are critical Internet business solutions that will bring clients to Rick Norris, Accountancy Corporation. WSI and Rick Norris, Accountancy Corporation look forward to the results these changes will bring to the business.

A website’s visibility on the Internet can be the pivotal difference between a successful and targeted Web presence and being overlooked by search engines. WSI – We Simplify the Internet, works with clients to create a strategic digital media marketing plan for a successful campaign. The Rick Norris, Accountancy Corporation website (http://www.ricknorriscpa.com ) offers information about the services they offer including Basic Services and their Specialty Expertise. The website also contains links to free publications, financial calculators and a blog where viewers can read and respond to various posts.

About Rick E. Norris An Accountancy Corporation:
Rick Norris founded the Rick E. Norris, Accountancy Corporation in 1992. They are based in Los Angeles, CA. Mr. Norris’ company focuses on business and personal financial management, consulting and tax planning. They offer Basic Services such as bookkeeping and accounting to Specialty Expertise in entertainment business management and music royalty analysis to name a few.

WSI Collaborates with Heritage Sotheby’s International Realty to Increase Online Traffic

Jukka Jumisko - Monday, March 30, 2015

Heritage Sotheby’s International Realty, one of the branches of Sotheby’s International Realty, is a leading real estate brokerage that specializes in facilitating the buying and selling of real estate properties across beautiful Napa County. With one office based straight out of Napa and another in St. Helena, Heritage Sotheby’s International Realty is committed to helping California and international residents alike discover the advantages of living in a majestic wine county.

In order to improve their online presence and increase online traffic, Heritage Sotheby’s International Realty recently enlisted WSI’s services to optimize their website by utilizing a strategic search optimization approach. This marketing approach was designed to carefully combine the Napa Valley location with Heritage Sotheby’s International Realty’s main function: to help potential buyers find Napa real estate and for potential sellers to prominently position their homes for sale in Napa, CA.

Although this digital campaign is still in its preliminary stages, we are already seeing encouraging results. By continuing to use a thought-out plan of action and posting content on various social media sites as well as the company website, we strive to bring Heritage Sotheby’s International Realty to the top of Google’s search and, as a result, boost the number of new clients.

Written by WSI Next Gen Marketing on March 5, 2015. Posted in Blog, National SEO, WSI News
Posted in National SEO, WSI News.

WSI Partners with ANS Solutions – B2B Medical Cost Containment Provider

Jukka Jumisko - Thursday, March 26, 2015

WSI, the world’s largest internet marketing company, announces it has partnered with ANS Solutions INC. (http://www.ans-solutions.com) a leading provider of Medical Cost Containment programs for high loss workers compensation payers, based in New Jersey. ANS drug utilization reviews save workers compensation insurers millions of dollars in unnecessary and overprescribed pharmaceuticals each year, while dramatically improving patient outcomes for the injured worker.

WSI consulted on the design and development of this highly targeted online marketing program, which is focused on brand recognition and awareness development for the rapidly growing company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.

ANS’ Primary Services
ANS provides services that allow insurer’s to control runaway pharmaceutical costs while simultaneously improving health outcomes for injured workers.
1. Drug Utilization Review – ANS calls this their Pharmacotherapy Review, a comprehensive medication review so successful that they offer a 1 million dollar savings guarantee.
2. Medical Cost Projection – To properly set reserves in a complex claim, you need comprehensive, accurate analysis of the projected medical needs of the injured.
3. Legal Nurse Consulting – With legal nurses in all 50 states ANS is uniquely positioned to provide jurisdictionally informed recommendations and expert analysis.

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO. With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties. Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to hundreds of other social media and content hubs.

WSI’s Elite National Branding program is comprehensive. By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.

http://www.wsinetmarketing.com

WSI Implements Local SEO for BC West Building Company LLC in Connecticut

Jukka Jumisko - Sunday, March 22, 2015

BC West Building Company, LLC has over 10 years of experience in the field of new home construction, light commercial, high-end unique home and office renovations, and exquisite carpentry and trim work. Their focus on attention to detail and providing highly customized services is the mission of the company. BC West Building Company serves Connecticut with emphasis on Litchfield County and the Farmington Valley.

WSI was retained by BC West Building Company, LLC to design and build their new website, to increase their leads with local search engine optimization strategies, and to convert leads to customers with optimized SEO landing pages. The architecture of the new site was optimized for researched and defined personas.

Once the site launched, on page SEO was started with extensive keyword research and eight new SEO pages were created for a total of 36 new web pages. Examples of a few of the SEO optimized pages are shown below:

http://www.bcwestbuild.com/services/home-builders/
http://www.bcwestbuild.com/services/home-renovation-companies/
http://www.bcwestbuild.com/services/home-improvement-companies/
http://www.bcwestbuild.com/services/home-remodeling-companies/kitchen-remodeling-companies/

The eight new SEO web pages were published on the website and the technical audit of these pages was completed to make sure all required SEO elements for the best possible optimization is correct. In addition, all web pages have the fundamental SEO in place including unique meta descriptions and relevant page titles. Now we are beginning the off page phase of the project.

Our process includes setting up a review account with Customer Lobby to get high-quality customer reviews and the reviews will be syndicated to other sites. WSI copywriters will be writing relevant posts for the blog accounts created at Tumblr, Blogger and WordPress. In addition, local social business pages (Google + Business, Facebook Business, LinkedIn Business), will be claimed, verified and fully completed with information about the company and local office in Collinsville, Connecticut. In addition, citation building with high quality directories such as Houzz will be part of the off page strategy.

Each month, WSI will be analyzing the progress made on the key performance indicators (KPIs) of the SEO on page and off page implementation. These KPIs include the number of links to the eight new SEO pages, the rankings of these pages, the number of organic visitors to these pages, and the number of conversions.

Monthly reporting will be conducted with the owners of the BC West Building Company, LLC to keep them informed of the progress we are making.
WSI stands for ‘We Simplify the Internet’ and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries. On average, there are over two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed purchasing decisions in every industry. If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.

WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog:
http://blog.wsipaulasanderson.com/wsi-digital-marketing-of-connecticut-implements-local-seo-for-bc-west-building-company-llc

Leading HVAC Service Company Engages WSI for SEO Implementation

Jukka Jumisko - Tuesday, March 3, 2015

Search Engine Optimization for HVAC company Comfort Control is one of the Austin areas leading HVAC and Electrical Contractor companies.  Based in Dripping Springs, Texas, they serve both residential and commercial customers with high quality HVAC repair and electrical services.

As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords.  The first step in this project was on-page optimization involving the creation of 4 new SEO landing pages.

The 4 pages were implemented on the site by the end of February, and in March we moved into the off-page optimization phase.  This phase involves the creation of unique original content about the types of services that they provide such as air conditioning installation, heating system repair, residential and commercial electrical wiring.  This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page.  These blogs will help build page authority for the new SEO pages by linking to them.

At the conclusion of the off-page part of the program, we expect Comfort Control will have a steady flow of new leads from searchers looking for a top-notch HVAC service company.

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